{"id":4410,"date":"2016-12-17T16:11:18","date_gmt":"2016-12-17T16:11:18","guid":{"rendered":"http:\/\/abouthotelier.com\/?p=4410"},"modified":"2019-08-27T14:30:45","modified_gmt":"2019-08-27T14:30:45","slug":"successfull-email-marketing","status":"publish","type":"post","link":"https:\/\/abouthotelier.com\/en\/successfull-email-marketing\/","title":{"rendered":"\u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf email marketing \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 4 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2"},"content":{"rendered":"<h5><strong>&gt; \u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf email marketing \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 4 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2.<\/strong><\/h5>\n<p>\u0388\u03c7\u03b5\u03b9\u03c2 \u03bb\u03ac\u03b2\u03b5\u03b9 \u03ad\u03bd\u03b1 email \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03bc\u03bf\u03c1\u03c6\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03ae \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9; \u03a3\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03cd\u03c7\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 email, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c3\u03b5 \u03c0\u03c1\u03bf\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03ac\u03c4\u03b9 \u03c4\u03ce\u03c1\u03b1 (!) \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c3\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9;<br \/>\n\u03a4\u03bf email \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 tips \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03b4\u03cd\u03bf \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2: \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03b7\u03c0\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b1\u03bd\u03bf\u03af\u03b3\u03bf\u03c5\u03bd \u03c4\u03b1 email \u03ba\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 (email conversions), \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf engagement \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7. \u0394\u03b9\u03ac\u03b2\u03b1\u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03b8\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c5\u03c4\u03cc!<\/p>\n<p>To Email Marketing \u03c3\u03b5 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2:<br \/>\n\u03a4\u03bf 80.8% \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9 email \u03b1\u03c0\u03cc mobile \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2,<br \/>\n\u03a4\u03bf 65% \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac \u03c4\u03b1 email \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2,<br \/>\n\u03a4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 (personalised) email \u03ad\u03c7\u03bf\u03c5\u03bd 14% \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf CTR (Click Through Rate) &amp; 10% \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 conversions.<\/p>\n<p>1.<strong> Branded email address<\/strong><br \/>\n\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc email address \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1 email \u03c4\u03b7\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ae\u03c2 \u201cyourname@yourdomain.tld\u201d \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af:<br \/>\n\u2022 \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf,<br \/>\n\u2022 \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b9\u03b1 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7,<br \/>\n\u2022 \u0392\u03bf\u03b7\u03b8\u03ac\u03b5\u03b9 \u03c3\u03c4\u03bf branding \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 marketing \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5.<\/p>\n<p>2. <strong>\u0395\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b8\u03ad\u03bc\u03b1<\/strong><br \/>\n\u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03bb\u03cc\u03b3\u03bf \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9 \u03c4\u03bf email \u03c3\u03bf\u03c5! \u0397 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c2 \u03ba\u03ac\u03c4\u03b9 \u03ad\u03be\u03c5\u03c0\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bb\u03b5\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03b9\u03bd \u03c0\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u201c\u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u201d. \u0393\u03b9\u03b1 \u03c0\u03b9\u03bf \u03b4\u03b5\u03bb\u03b5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1, \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 \u03c4\u03b1 \u03b5\u03be\u03ae\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac tips:<br \/>\n\u2022 \u0388\u03bd\u03b1 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf \u03b8\u03ad\u03bc\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 inbox \u03c0\u03bf\u03c5 \u03be\u03b5\u03c7\u03b5\u03b9\u03bb\u03af\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc email! \u03a4\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ac \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b5\u03bd \u201c\u03ba\u03cc\u03b2\u03bf\u03bd\u03c4\u03b1\u03b9\u201d \u03c3\u03c4\u03bf inbox, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03bd\u03b1 \u03c4\u03b1 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af.<br \/>\n\u2022 \u0394\u03ce\u03c3\u03b5 \u03ad\u03bd\u03b1 \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1: \u03c4\u03b9 \u03b8\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03bf \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7\u03c2 \u03b5\u03ac\u03bd \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9 \u03c4\u03bf email \u03c3\u03bf\u03c5; \u0394\u03ce\u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c3\u03c4\u03bf \u03b8\u03ad\u03bc\u03b1, \u03bc\u03bf\u03b9\u03c1\u03ac\u03c3\u03bf\u03c5 \u201c\u03bc\u03c5\u03c3\u03c4\u03b9\u03ba\u03ac\u201d, tips \u03ba\u03b1\u03b9 \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2, \u03c0\u03c1\u03cc\u03c3\u03c6\u03b5\u03c1\u03b5 \u03bb\u03cd\u03c3\u03b7 \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1.<br \/>\n\u2022 \u03a0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2: \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 &amp; \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u038c\u03bb\u03b1 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 clicks!<br \/>\n\u2022 \u03a0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 \u03ad\u03bd\u03b1 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf CTA (\u03c0\u03c1\u03bf\u03c4\u03c1\u03bf\u03c0\u03ae \u03b3\u03b9\u03b1 \u03b4\u03c1\u03ac\u03c3\u03b7), \u03c0\u03bf\u03c5 \u201c\u03c4\u03c1\u03b1\u03b2\u03ac\u03b5\u03b9\u201d \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03b5\u03be\u03ac\u03c0\u03c4\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03c7. \u201c\u039a\u03ac\u03bd\u03b5 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03c4\u03ce\u03c1\u03b1\u201d, \u201c\u039a\u03ad\u03c1\u03b4\u03b9\u03c3\u03b5 \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7\u201d, \u201c\u0391\u03b3\u03cc\u03c1\u03b1\u03c3\u03b5 \u03a4\u03ce\u03c1\u03b1\u201d, \u201c\u039c\u03c0\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7\u201d, \u03ba\u03c4\u03bb.<\/p>\n<p>3. <strong>\u0394\u03ce\u03c3\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1 \u03c3\u03c4\u03bf email \u03c3\u03bf\u03c5<\/strong><br \/>\n\u03a0\u03bb\u03ad\u03bf\u03bd, \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c4\u03cc\u03c3\u03b5\u03c2 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 email marketing \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03c0\u03bf\u03c5 \u03c3\u03bf\u03c5 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 (personalized) email, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2:<br \/>\n\u2022 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7, \u03ae<br \/>\n\u2022 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03c4\u03af\u03c4\u03bb\u03bf (\u03c0\u03c7. Marketing Manager, \u0394\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, Professor \u03ba.\u03b1.), \u03ae<br \/>\n\u2022 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03c9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1, \u03ad\u03be\u03c5\u03c0\u03bd\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac (\u03c0\u03c7. fan, follower, \u03ba.\u03b1.).<\/p>\n<p>4. <strong>\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf<\/strong><br \/>\n\u039f \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c6\u03b9\u03b5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 email \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c2, \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03c6\u03c1\u03cc\u03bd\u03c4\u03b9\u03c3\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03bc\u03b5:<br \/>\n\u2022 \u0391\u03c1\u03b9\u03b8\u03bc\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bb\u03af\u03c3\u03c4\u03b5\u03c2<br \/>\n\u2022 Bullet points<br \/>\n\u2022 Bold \u03b3\u03c1\u03b1\u03c6\u03ae \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03bf\u03c6\u03ad\u03bb\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9 \u03bf \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7\u03c2 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u2013 \u03b3\u03b9\u03b1 \u03b5\u03c3\u03ad\u03bd\u03b1 \u2013 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1!<br \/>\n\u2022 \u03a3\u03b1\u03c6\u03ad\u03c2 CTA, \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03ba\u03b9\u03bd\u03b5\u03af \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03ba\u03bb\u03b9\u03ba\u03ac\u03c1\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03b2\u03b5\u03af \u03c3\u03c4\u03bf site \u03c3\u03bf\u03c5.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&gt; \u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf email marketing \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 4 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2. \u0388\u03c7\u03b5\u03b9\u03c2 \u03bb\u03ac\u03b2\u03b5\u03b9 \u03ad\u03bd\u03b1 email \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03bc\u03bf\u03c1\u03c6\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03ae \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9; \u03a3\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03cd\u03c7\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 email, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c3\u03b5 \u03c0\u03c1\u03bf\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03ac\u03c4\u03b9 \u03c4\u03ce\u03c1\u03b1 (!) \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c3\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b3\u03b9\u03b1\u03c4\u03af [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[97,101,104],"tags":[],"class_list":["post-4410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-trends-2","category-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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